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About the Brain-Sticky
Institute
ATTENTION Coaches, Authors, Speakers and All Visionary Entrepreneurs
“Visionary entrepreneurs” are a special, unique breed of business
owner and have very different business needs. They want to change the world;
raise quality of life and consciousness measurably. Virtually without
exception, this is a calling, a driving need for them, and not merely a
business.
Because of this fact, they face different challenges and have different
advantages from “regular business owners” --and therefore need to do
business and learn business in very different ways.
For instance, like all other businesses, they must, without exception:
1: Have a successful business,
which means:
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Earning lots of money continually—because only when they do well can they do
good.
However, many visionary entrepreneurs do not make earning lots of money a
priority, or are uncomfortable doing so, and instead elevate their “purpose”
above hard-core business results—and too often spiral into oblivion and
financial struggle. This is one of the challenges unique to them, and
must be addressed in any business training they take.
Unlike almost any
other entrepreneur-type, the visionary entrepreneur must, without exception:
2: Successfully effect change in
their clients and prospects:
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They must disseminate information powerfully and effectively, so that
measurable improvement (i.e. transformation) actually occurs.
Communication is instrumental in succeeding at business and in changing
the world.
First, you must have a business worth communicating about.
Most visionary entrepreneurs have never undergone the rigorous strategic
planning required to birth a business that is compelling and original enough
to make significant money or impact.
Next, you must talk about your business so persuasively that
you attract eager clients and make good money. This communication skill is
particularly challenging for the visionary entrepreneur, who has resistance
to selling, promotion and marketing. Any business training they take must
address this and then successfully transform them into articulate and
eager self-promoters.
Then—and only then—to effect real change in the world, your
communication must transform. Your presentations, teleclasses,
consultations, etc. must be powerful and uncommon. Unfortunately, this is
one of the skills most lacking in the population as a whole, and most
certainly in business. The very best “experts” all too often fail to
actually effect change.
Because, as a visionary entrepreneur, you must be successful in business
and in changing lives, it is more crucial for you to have “Brain-Sticky”
communications than for any other type of business.
“Brain-Sticky”
- Original
- Memorable
- Compelling
The learning division of Inspired Leadership Training--The Brain-Sticky
Institute—is designed to guide “inspired” entrepreneurs along the path
that is unique to them with critical emphasis on business communication
strategies and transformation strategies that are revolutionary, so their
passionate missions are fulfilled at an accelerated pace.
Mini-courses are available, as well as the monthly membership club, Inspired
Leaders’ Club, but the greater portion of The Brain-Sticky Institute
is devoted to the full live and virtual trainings that make up the unique
4-part path that world-changers must travel.
Click here now to read all about the communications trainings unique to
the inspired entrepreneur. |
