CONSULTING SERVICES
The full-course trainings of the Brain-Sticky Institute are quite comprehensive, but there is something to be said for one-on-one sculpting of your business and its messages. Below are the most common business areas on which I offer private consultations. Private sessions are limited.
Brain-Sticky Business Differentiation
Here, we determine what sets you apart from all other businesses in your field and all other business, period. I can honestly say that even my group training, 12 Sentences, which exhausts this subject, cannot extract your unique differentiation like private consulting calls can. This is the most important factor of a successful business. You MUST rise above the din of “sameness” out there—and even though it is intense work, requiring a great deal of after-call work on your part, we can build your differentiation quite quickly. In just two or three sessions, you will have a distinction no one in your field has, and quite probably no one in the world has. I excel at listening for the seed of differentiation within businesses that are overlooked or unseen, and then rather magically sculpting that into an enduring business identity that will jump-start big success for you. If you’re having trouble deciding what consultation you need, I recommend this one! It is the most important step to having your business image “stick” in the brains of your customers—hands-down. To ask a question and reserve a session, click here.
Duration: 3-4, 1-hour sessions at $400/hour
Inspired Leaders’ Club Members: $375/hour
Are They That Into You? The Marketability Assessment
Prospects can perceive inspired entrepreneurs in many different ways. Here are the most common:
- Airy-fairy/ “woo-woo”
- Utterly confusing—“What do you do again?”
- Too “soft-skill”
- Idealistic
The conclusions drawn by these perceptions are that your business is unnecessary, lacking credibility, irrelevant, and (the worst) amusing.
It honest-to-God hurts me because I know you’ve been called to help change things in the world and you do have special gifts. But is your solution what anyone really wants? This is a tough conversation—but one the most serious business owners ask. They value success more than their own egos and will never enter into a new business or business direction without determining if their solution is really marketable.
How It Works: This is an easy process to begin. If you are serious about this consultation, simply download this easy questionnaire, answer the questions then return them to me. I will review your form and let you know whether or not I believe your service is viable in the marketplace. If it’s not and I don’t expect that it can be, then--somewhat like a judge on American Idol--I will suggest that you move on to your next big idea. If your service does have merit but doesn’t quite pass the “Brain-Sticky” litmus test, we will spend 2 sessions clarifying the precise value of your service. Don’t make the mistake that so many solopreneurs make: providing a service they think the world needs (but it doesn’t want). I can’t tell you how many I’ve met, over my many years in business, who are blind to the lack of interest their solution holds in the marketplace. This is your very important chance to know if you’ve got it goin’ on…or not.
If you’re serious about a possible consultation, fill out the Marketability Assessment here.
Duration: Free Assessment Form + 2, 1-hour sessions @ $400/hour
Inspired Leaders’ Club Members: @$375/hour
Whose Brain Will You Stick To? Target Market Bulls-Eye
This is, without question, the number one problem of inspired solopreneurs. They do not have a target market at all—or they have the wrong one. You MUST have a market that is chomping at the bit for your services. Most solopreneurs are marketing to “everyone.” (A client once told me he was actually taught a particular industry term that encourages this type of marketing: “spray and pray.”) That’s exactly what happens when you market too broadly: you are left praying that someone in the crowd will want your service and buy it. You’re in business! You can’t afford wings and prayers! You cannot afford to spend one more day without the right market! There is a group out there that effortlessly DOES want your solution. Are you speaking to them? Or are you speaking to a few dozen groups? It is imperative to the success of your business that you hone in on the sliver population that wants you the most.
In this consulting program, we unceremoniously strip away your fears about being sentenced to a jail cell for the rest of your life with a segmented market—and in doing so, strip away the populations you should not be promoting to so you are spending your time and money on the right market, thereby earning more money than you’d ever make going after “everyone.”
To ask a question and reserve a session, click here
Duration: 2-3, 1-hour sessions @$400 hour
Inspired Leaders’ Club Members: @$375
Brain-Sticky Presentation/Seminar Content Development
Developing a presentation that is actually original and irresistible is not easy. And it is absolutely not everyone’s gift. I teach inspired entrepreneurs a system for “wowing” their audiences from the platform—but when they are put to the task of designing material that people will flock to AND, once in the room, sit on the edge of their seats for—well, let’s say the majority fail quite miserably. Their overall concept is very often too cliché, lacks sizzle, has a boring title and isn’t anything people would actually pull out dollars to attend. This consultation prevents the inevitable hemorrhaging of a business that occurs because of brain-antagonistic presentation content.
In this 2-hour session, we determine the best content for your positioning in the marketplace as well as for your future goals, and then build the “chapters” or “data pieces” that will be most irresistible to your market. We will also brainstorm on Brain-Sticky titles.
To ask a question and reserve a session, click here
Duration: 1, 2-hour power-session: $800
Inspired Leaders’ Club Members: $750
Brain-Sticky Presentation/Seminar Instructional Design—(Only for Graduates of Secrets of Impact and Influence)
Using the system learned at the 2-day event, I will help you design your presentation or seminar. In a 90-minute session, we will determine the best content for your positioning in the marketplace and then ensure that it is original and irresistible to your audience. You will then utilize the templates provided to you in the 2-day training and design your own event.
I will spend 2 hours reviewing it. This means making comments only. If you wish to continue, you will make changes based on my feedback and I will review it a second time for 1 hour. No edits are made in this consultation process. Editing and copywriting are subject to a $600/hour fee.
This entire program must be completed within 60 days.
To ask a question and reserve a session, click here
DURATION: TOTAL hours for full program: 4.5 @ $400/hour
Inspired Leaders’ Club Members: @$375/hour
Brain-Sticky Selling (The Inspired Leader’s Way)
When you sell a product or new program, it is critical that you deliver a sound argument. Your prospects need to buy-into your assertion or they won’t buy your solution. In this consultation program, you will deliver your verbal pitch to me: what you would say in a one-on-one in-person meeting or group presentation, or at the end of a teleclass. You will learn what’s working AND what’s missing from your pitch. Perhaps you’re not eliciting emotion and speaking too much to the intellect. Perhaps you’re speaking too vaguely and broadly. Maybe you’re not driving home the problem enough, or your call-to-action is weak, or you sound insincere or nervous. The truth is tough to hear, but it’s better to hear it from me, than from prospect after prospect who says, “Not this time, thanks.”
This consultation process is more fluid than the others. You may come for a single one-hour session, or purchase a package of 3 sessions, where you pitch; refine during the week; pitch again; refine; and pitch one last time.
If you hate the word “pitching”—don’t let it stop you! I teach my students a powerful form of “inspirational selling” that removes the hard-edge and sets free the most passionate sentiments in your heart. You will love selling my way—because I have you do it your way.
To ask a question and reserve a session, click here
DURATION: 1-3, 1-hour sessions @ $400/hour
Inspired Leaders’ Club Members: @$375/hour
Brain Sticky Copy EDITING (vs. copywriting) of Promotional Material
If you would like your website copy, sales letters, flyers edited (not written from scratch, but edited) I am available on a very limited basis. Only those who have attended my 12 Sentences course or have had private consultations with me on marketability, differentiation and target market selection are eligible for this service.
To ask a question and reserve a session, click here
$600/hour
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