When You Experience Brain-Antagonistic Communications: You pull out your Blackberry in the middle of a presentation. Smile politely after a pitch and say, “I’ll think about it,” but know you won't. Delete a promotional email. Leave a website page. Bottom line: you move on and never come back.
The Harsh Reality: Chances are strong that your prospects and audiences have experienced you the same way: when you talk about your programs and services; when you’re delivering a presentation; when they land on your website; receive your email marketing campaign. Most solo entrepreneurs with profound gifts for helping others cannot adequately communicate their value (i.e. sell), or communicate the knowledge they have (i.e. they're experts in their field but don’t teach well).
All of this agitates, diminishes and prevents the brain’s natural ability to process information.
Their business AND its communications are brain-antagonistic.
The result? You—here to make a powerful difference in the world—fail because your communications are mediocre in a world where they must be extraordinary.
What’s the Opposite of Brain-Antagonistic?
Communication that is “brain-sticky.” That captures the brain’s attention. The brain cares first and foremost about survival, and attends automatically to 3 main things:
1. What’s new (because it could be dangerous.)
2. What’s relevant (to the survival of the species and your prospect)
3. Emotion
95% of business communications are unoriginal; irrelevant; and FAIL to stir emotion.
So prospects’ brains don’t process them. And you are forgotten.
This is unacceptable. Your coaching, healing, speaking and writing work is vital to our collective growth as a race and packing it in to go work for someone else again is not your calling!!
As the CEO of Inspired Leadership Training, and the “Brain-Sticky” Communications Expert, I am committed to your business being wildlysuccessful.The Brain Sticky Institute, the learning division of Inspired Leadership Training, offers full- and mini-courses in business communication that are Brain-Sticky: one-of-a-kind, compelling, memorable and effective.
Your very first step is to find out what other brain-antagonistic communication mistakes you’re making. You can find out now in this special report:
Download it now by putting in your name and email address in the box to the right.
In addition, you will receive other valuable information products from my archives and latest content.
A Chapter From My New Ebook, “Speak Free and Profit: The Definitive Guide to Giving Free Seminars to Explode Your List and Your Revenues”
My Brand New 5-Page Essay: “Stand Up and Stand Out: How Businesses of the Future Will Gain the Competitive Edge Over Traditional Sales Techniques”
What You Want Happening in the Brains of Your Audiences, pre-information I have presented only to attendees of my 2-day public speaking training. Now available to you!
Access to my weekly email musings on brain-sticky communicationsthat are hailed as “always thought-provoking,” “inspiring,” “enticing,” “my must-read”—even “adorable.”
All this is waiting for you on the other side of this page.
I’ll see you there!
