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The Brain-Sticky Institute’s
Full-Length Training Courses
Coaches, Authors, Speakers and All Visionary Entrepreneurs:
There is a very unique path to succeeding in changing the world, and from beginning to end, it is all about compelling, memorable and one-of-a-kind communications, or “Brain-Sticky” Communications:
- Having a compelling, memorable and one-of-a-kind business worth communicating about;
- Then communicating about it persuasively, with compelling, memorable and one-of-a-kind marketing, so you earn what you’re worth and “do good”;
- And then communicating so powerfully that you create the compelling, memorable and one-of-a-kind transformation on the planet you intend.
Below is the 4-step “Brain-Sticky Communications” path I take visionary entrepreneurs down in live and virtual full-length training courses.
Currently, each step/course is offered only at select times of the year. To be notified of the release of a course, be sure to register to be a part of my email list--on the right side of this page. Home-study courses are coming.->
The Visionary Entrepreneur’s
4-Step Brain-Sticky Path
To Changing the World
STEP ONE: Birthing a Brain-Sticky Business that:
- Is positioned in the marketplace to stand apart and above, all others
- Projects a compelling, single identity that is instantly understood
- Strategically aligns all areas of the business to be consistent with its single identity
- Is the answer/solution/savior for a select population
- Is eagerly sought and bought
- Thinks, speaks and acts with fearless originality
- Has, as its core communication strategy, inspiration
5-Week teleprogram AND soon to be a 3-day live retreat
STEP TWO: The Brain-Sticky Launch—Wowing Your Prospects and Making the Cash
- Utilizing an original, memorable and compelling marketing funnel
- Producing and presenting original, memorable and compelling marketing communications that attract raving-fans
- Making irresistible offers that stimulate urgency to buy and bring in the money
A wonderful resource for this step is my ebook, Speak Free and Profit: The Definitive Guide to Giving Free Seminars to Explode Your List and Revenues
Inspired Entrepreneurs have a powerful desire to teach and transform. Only when steps 1 and 2 are completed, can this phase of their mission begin to be realized. Unfortunately, too often the content meant to change the world doesn’t. Despite intentions, books, CD’s, articles, presentations, etc. are ordinary, superficial, cliché and uninspiring. To improve this world, it is imperative to learn how to transfer information in a way that actually works. Steps 3 and 4 are dedicated to this mission.
STEP THREE: Developing Brain-Sticky Content That Changes Lives and Attracts Buyers
- Developing ebooks, trade books, articles, CD’s, Radio-show content, Home-study courses that are unique, provocative and effectively life-changing
- Crafting promotional pieces for such content that compels prospects to buy
Soon to be a 2.5-day training and mastermind event
STEP FOUR: Brain-Sticky Teaching and Transformation—Changing Lives from the Stage
Our longest-running course is Secrets of Impact & Influence, the seminar and presentation training that teaches how to “electrify” audiences and how to teach…so you are more effective than 99% of teachers or presenters out there. I developed this course by synthesizing a massive amount of information about learning from both educational science and neuroscience because I knew these cutting-edge strategies of Audience Leadership would change the world. If you are serious about making an impact with your message—you must take this course. You will not get this revolutionizing material anywhere else. This 2-day live event is typically offered in early summer and late fall.
Course description: www.inspiredleadershiptraining.com/secrets
An introductory 90-minute teleclass precedes the training. It will change how you think about being in front of an audience forever by introducing you to the 4 cultural influences that unconsciously rule your presentation style and destine you to be mediocre in front of audiences. Register for this teleclass any time March-May and September-November. Attendance at this guarantees a substantial tuition discount on the 2-day event.
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Secrets of Impact & Influence: The 2-Day Event
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Friday and Saturday June 11 & 12, 2010
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