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12 Sentences: The 38-Day Business Articulation Mastery Course Was a Hit From the Very Start!
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I truly have never met another teacher as brilliant as Lizabeth. This course made a profound impact on my thinking and ability to clearly articulate my business. Lizabeth has a unique ability to extract information from you that you don’t even realize you know or need to know! And the most invaluable benefit was her edits! She made each of my 12 sentences ultra “brain-sticky”—which was absolutely priceless. I would never have been able to achieve the same level of results without her writing expertise. I have taken many classes, seminars, and workshops in my lifetime; there is no other course that has come even close to delivering the tangible results that 12 Sentences has. Everything was unparalleled and exceeded all expectations. I went from having very little clarity to knowing exactly what my business’s identity is and how to describe it concisely—an accomplishment few service professionals will ever achieve without this course. Thank you so much! --Laura DeMeo, Cross the Finish Line Social Media
If you are wondering if this course is for you, you need to read this! For me, this course is the key to discovering your true business identity. For over a year I tried different things, and cast around trying to find a way to describe myself and to assemble my programs and I was completely unable to do it - even with the help of some of the top coaches in the country. Lizabeth changed all of that. Within 3 weeks, I knew who I was and what I most wanted to do-- something that had been completely eluding me. I came out of “12 Sentences” with complete direction, knowing that I could honestly tell the world what I do, with the ability to back it up with my programs. I can’t put a price on what I got out of this course. I CAN tell you that not taking it sooner has cost me at least $80,000 in revenues in the last year alone. Thanks, Lizabeth! –Luann Allen , Wealth Designer www.successfanatic.com
The 12 sentences course was by far the best business class I’ve ever taken. It helped me to hone exactly what I do, why I do it and whom I do it for, giving me the confidence to stand in front of anyone and with crystal clarity and speak persuasively to them about my business. 12 sentences is a must for anyone beginning a career as a solopreneur because it brings your right to the ground level to build the structure of your business. It clears away the uncertainty and puts you straight on the road to success. Lizabeth is also a fountain of energy and creativity and her priceless input helped me to think about my business in an entirely new way. –Aharon Amore, Life Coach for Teen Males
“I can’t tell you enough to stop trying to figure out this kind of information on your own! A lot of entrepreneurs get stuck because they aren’t really clear about what they do or how to articulate that. This course has exploded my clarity and has given me a deeper level of ease and understanding of what it is I really do and how to best communicate that. Take it from me, you need to invest in this course before you do anything else. It has shifted my business deeply and I am in deep gratitude to Lizabeth and this amazing course she has designed! If you are committed to the growth and health of your business, get ahead of the curve and register for “12 Sentences!” --Joshua BenAvides, HHC, Raw Foods Health Coach www.BenavidesCoaching.com
Lizabeth’s material is a must for all business owners! The 12 Sentences are such a powerful path to clarity and articulation, it makes everything you do in your business fall into place. Don’t leave home without it! The sense of strength I feel in writing and speaking about my work has doubled. What a gift.-- Mary McHenry, Co-Founder, Thrive for Success, LLC
The 12 Sentence program delivers beyond expectations. If you want your business to have a single message, and you want that message to reach your audience in a way that they can’t resist, you must attend this event. It is a MUST for your professional and personal success, to identify, clarify and deliver the message that is uniquely you! Lizabeth’s clarity, laser coaching and commitment to my success was the gold of this program, and with the workbook, audios and guidance we received, I now have a process I can use with every project I create. It is intense, authentic and fun, and the take-away’s extend far beyond your professional life; Lizabeth’s process for clarifying action is invaluable and repeatable. I have never, in such a short time, received such wonderful value."–Candace Molowe, Spiritual Coach, candace@spiritedlifecoaching.com
12 Sentences is filled with hourly epiphanies and insights into what makes your service business so special that people have to buy it. Trying to launch a new service without going through this process is like trying to sell a diamond in the rough as a polished gem. You have no idea what you don't know about yourself, your target market or your differentiation until you have gone through the deep introspection of the program’s initial phase, the 9 Strategic Inquiries. Before starting this program, I thought I knew what I wanted to do and how I would deliver it for my target market. I also thought I knew who my target market was, but it wasn't long into the Strategic Inquiries manual that I saw I didn’t have it refined nearly enough. Lizabeth kept coming back to me to make it tighter, clearer. She is a master at extracting what makes your service priceless to your customers and she doesn’t let you off the hook until you get it! When I got it, I felt like a little boy with a brand new toy that I couldn’t wait to tell the world about it!
Then, the process of honing all those insights into 12 sentences is invaluable. You cannot appreciate the power you will feel until you have concisely developed each one. You also can’t appreciate your need for Lizabeth's "brain-sticky" writing prowess—until you see your own versions next to hers! If you want to experience the emotional high and extreme confidence that comes with being able to crisply articulate your business identity, then you MUST partner with Lizabeth and her “12 Sentences” program! –Scott Warner, Sapient Connections
12 Sentences clarified the vision I have for my life tremendously, placing the puzzle pieces perfectly together. It helped me clearly define everything about my business, without missing a single thing. I now have a crystal-clear business vision (something I had worked on several times before with other programs, but was still unclear); business mission; target market; business “thesis” (very cool!) and finally my unique, differentiating edge! Lizabeth is a super-genius in her field. She can help anyone who is unsure, hesitating, or struggling with their business and wanting to get to the other side of the mountain. And I am grateful beyond words that she guided me to my “Core Message”! It has given me my voice back. I know now “who I am” and what I am here to REALLY do! I am finally starting my life at 57 years old! Amen! Aju! Thank you, Lizabeth for responding to your life calling! --Joy Masuda, Health Consultant
I recently completed the 12-Sentences Business Articulation Mastery Course. If I didn't know any better, I would've thought I had just received my graduate degree in archaeology; that's how deeply you must "dig" on a routine basis. Having a framework for your business is one thing, but Lizabeth astutely and intensely delves into areas that all business owners need to probe in order to gain immense clarity and understanding—but never do! Vital and relevant topics are fully covered, particularly how to differentiate from others. Lizabeth’s weekly editing is outstanding and critical. I would heartily recommend this course to service entrepreneurs looking to carve out their unique niche and then speak about it concisely so people want it and buy it! Upon completion of this course, I feel as if I’ve undergone a major transformation.--Rich Goldberg, Coach for Divorced Dads
This course should be $5000. I truly believe by using these concise and laser focused sentences, I will be able to make this amount of money as quickly as I can get my program and workshops scheduled!—Debbie O’Grady, www.BYSCoachdebbie.com
I am so grateful to Lizabeth’s persistence and demand to not expect anything less then the best from us. She gave so much in this program that it blew me away. I wholeheartedly agree that this is a pivotal and essential process for a new business starting out to take (and one much more seasoned.) What I learned is that YOU absolutely must get clarity around what you do and how you do it to make the money you desire to make. Before I took this course I was struggling how to clearly express the “promise” of my upcoming book “Destiny of Power”. I knew what I wanted to say and the importance of my message but it was all over the place. After working with Lizabeth, I have much greater clarity around my promise and am excited to begin the promotion of the course that ties in with my book—and everything else I have planned for my future! This is a must-take class! –Monique Gallagher, Personal Development Coach
Prior to taking this course, I had so much difficulty describing what I do and my program. Now that has totally changed. I have 12 different ways to clearly and concisely express what my program is, the benefits, how it is different from other programs, and more. I believe this course is the critical step necessary for building a business. Now, I look forward to opportunities for talking about what I do with others.-- Maurine Patten, EdD, CMC www.PattenCoaching.com
Lizabeth says in her promotion for this course that you must take 12 Sentences before you do anything else with your business and if it’s a step you haven’t taken, you will soon see why you’ve been held back in your product or service development!! Because of this course, I narrowed my market; found my niche; I have crystal clarity about the benefits and differences of my business compared to everyone else out there, and I know why they should and must buy my service—and know how to convey that. Now I can create valuable marketing tools that launch from this clarity, and speak precisely about what I do and how I do it. I highly recommend this program! –Jeannie McClarty; CPT-NASM, CWC, Wellness Insights
At the time I began “12 Sentences”, I was just forming my business as a Life Coach for retired men and was already seeing how difficult it was to explain to people what I would be doing in my new career. Her techniques first enabled me to focus on what was passionate to me as a person. From there, I was able to see how that translated into the starting of my new business. Having completed “12 Sentences,” I now have a foundation to clearly articulate to both my clients and myself what my program is all about. Additionally, Lizabeth is the epitome of passion and commitment to her own business and that which she believes in. Therefore, anyone taking this program actually receives two benefits for the price of one: clarity and articulation about their business and a living example of what passion in what you believe can do when you fully put your heart and soul into it.--Tony Calabrese; Life Coach
Before I took Lizabeth Phelps’ “12 Sentences” course, I had started working with a web site designer/developer to reorganize my 250+ page web site, modernize its look, and add capabilities to sell productized services. But I was having difficulty unifying the four aspects of my long-standing business and conveying clearly and concisely what was most important, as I had shifted my emphasis. When I heard Lizabeth describe her plans for the course and the promised outcomes, I took the leap of faith and signed up. I stopped the web site work until I had completed everything in the 12 Sentences process. Lizabeth, in her very structured course, forced me and my classmates, in a very intense way, to think through priorities, make tough choices on strategy and clearly articulate what our businesses are about as a passionate extension of ourselves. Lizabeth is passionate, dedicated , super-enthusiastic, a tough taskmaster, a talented wordsmith and a believer in the greatness of all of us and our desire to express it. She clearly wants you to succeed.--Phyllis Weiss Haserot President, Consulting/Coach to the Next Generation
“12 Sentences” has been phenomenal and a key step in moving forward with everything in my business. It challenged me to analyze both business and personal goals and set up a plan to ensure that I’m working passionately and effectively toward both of them. It forces you to acknowledge and address key marketing concepts, such as target market and core message, and I now feel able to clearly speak about my business--as Lizabeth promised. This program ensures success! Without it, you’ll still be speaking to a vague audience with vague words—instead of the clarity, passion, and confidence Lizabeth has you achieve. --Anne Coffey, Chiropractor
Without “12 Sentences,” I wouldn’t have become clear on what I really do—and it all came to the surface through the concise and clear statements we had to write. In fact, my passion for my business grew 10-fold as a result of this training. Lizabeth was right when she stated in her promotion that you have to be able to be clear about all of these 12 statements before you do anything else with your business. I learned that if my thoughts are muddled or too superficial, then how I talk will be muddled and superficial—and I will lose countless prospects. This program also revealed my uniqueness as a business, which I didn’t know at all before this. This course was invaluable to me.-- Catherine Varga (Coaching Parents of Teens),
Sydney, Australia
"Before the course, I truly was ‘stuck on the tarmac’. I felt bogged down with many possible directions for my business and was unable to commit wholeheartedly to any one of them. As Lizabeth honed my thinking, I had many breakthroughs, the last of which was stellar, so that I now have a totally new direction that feels real, relevant and inspiring to me! This course was foundational, because I needed to get clear about what my business really is. A gazillion ‘how to’ courses on building your business isn’t going to help if you’re not crystal clear about the ‘what’! I finally have clarity to move forward, and an inner strength to draw on that, which is priceless. Huge thanks to you, Lizabeth!" –Becky Young, Spiritual Coach
Lizabeth’s 12-sentence course really helped me to crystallize the messages I choose to convey to potential clients. Because business coaching is so varied, it can be tempting to lose focus in talking about it. The course really helped me identify the most compelling aspects of what I do and come up with powerful and simple language in which to describe it. –Colleen Keenan, Certified Action Coach
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